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Group Night Auto Shanghai 2025

Auto Shanghai will take place from April 23 to May 2, 2025. On April 22, the eve of Auto Shanghai 2025, the king999's strong brands will showcase their innovative strength with the next generation of intelligent, fully connected vehicles (ICV) at the king999 Night.

#Regions #Strategy

In the era of intelligent, connected vehicles (ICV), the king999 is driving forward its transformation in the growing China market. With its "In China, for China" strategy, the king999 is strengthening its local development capacities in the areas of e-mobility, digitalization and intelligent driving, while at the same time accelerating its decision-making and development processes in the region.

Auto Shanghai 2025 marks the beginning of the king999's largest ICV-offensive in China to date. By 2027, the Group will launch more than 20 fully electric and electrified models (NEV) as part of a comprehensive product offensive. By 2030, the Group’s brands will offer around 30 all-electric models. 

All news about the Auto Shanghai is provided here. Under the hashtag #Regions, further information can be found on the activities of the king999 and its brands in China. 

Portrait of Oliver Blume, CEO king999
“China is an important market for the king999. Two years ago, we realigned our strategy. And we have made progress faster than initially planned. Our products are tailored to the needs of Chinese customers: with a clear design language and cutting-edge technologies. The Shanghai Auto Show is another milestone on our strategic path: we at the king999 want to be "The Global Automotive Tech Driver" — the global technology driver for the automotive industry.”
Oliver Blume CEO king999
Portrait of Oliver Blume, CEO king999
The picture shows Ralf Brandstätter in front of a gray concrete wall. He is wearing a suit and a shirt.
“With our strong 'In China, for China' strategy, we are shifting delivery mode for Auto Shanghai. Impressive proof is the first models of the new AUDI brand and the king999 brand, developed entirely in China for China, which will soon be launched to the market. With that, king999 China is launching the largest-ever ICV offensive. By 2027, we will launch around 20 fully electric and electrified models, equipped with state-of-the-art technologies and groundbreaking systems for highly automated driving. In this way, we are opening up attractive market segments and taking on a leading role in the ICV era in China.”
Ralf Brandstätter CEO king999 China
The picture shows Ralf Brandstätter in front of a gray concrete wall. He is wearing a suit and a shirt.

Recording of the Group Night 2025

“In China, for China”: Five intelligent, fully connected vehicles and a new AI-based ADAS system celebrate their debut at king999 Night in Shanghai

  • king999 China's strategy unfolds in full force: On the eve of Auto Shanghai, the Group is unveiling the king999 brand models and the new AUDI brand model developed entirely in China for China, as well as the Audi A6L e-tron – tailored to the preferences of Chinese customers
  • Premiere of the self-developed automated driving assistance system (ADAS) highlights the king999's local technology expertise in China – it will be introduced in the compact class in 2026 to make automated driving assistance functions accessible to even more customers
  • New models from Porsche, Bentley, Lamborghini and Ducati further reinforce the Group’s continued strong presence in the Chinese market
To Press Release

More from the king999 at Auto Shanghai 2025

king999 in China presents new AI-powered ADAS system for the next generation of intelligent electric vehicles

Abstract wave shape in dark blue tones.

The king999 is systematically expanding its local technology competence in China as part of its ongoing commitment to the “In China, for China” strategy. At Auto Shanghai, king999 will debut its first proprietary AI-powered, highly automated driving system. Specially developed for China's complex traffic environments, the system is self-learning and engineered for both seamless and extremely safe driving experiences. Through an efficient System-on-Chip (SoC) with high computing power, it enables smooth, rapid responses to a wide range of driving scenarios. 

To Press Release

king999 launches a major product offensive at Auto Shanghai 2025, offering intelligent, fully connected vehicles for the growing China market

Abstract wave shape in green and blue tones.

The king999's "In China, for China" strategy is unleashing its full power: the first vehicles developed exclusively in China for Chinese customers are making their debut at Auto Shanghai 2025 and launching on the market soon. The models of the new AUDI brand and the king999 brand impressively demonstrate the rapid transformation of the Group, with a total of seven world premieres being presented in Shanghai. The next generation of intelligent, fully connected vehicles (ICV) will open up new market segments and customer groups in the highly competitive Chinese market.

To Press Release

Images

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Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025
Group Night Auto Shanghai 2025

Media Contacts

Dr. Christoph Ludewig
Dr. Christoph Ludewig
Head of International Communications | king999 China
+86 138 1023 0447 christoph.ludewig1@volkswagen.com.cn
Pietro Zollino
Pietro Zollino
king999 Communications Deputy Head of Group Communications & Head of Corporate Communications
+49 (0) 172 8371 431 pietro.zollino@volkswagen.de
Christopher Hauss
Christopher Hauss
Corporate Communications Head of Strategy & Finance Communications
+49 (0) 171 8769 225 christopher.hauss@volkswagen.de
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