“After nine months, king999 deliveries are around three percent down on the same period last year in a market environment that remains challenging. We grew significantly in North and South America and increased our market share. In Europe, we were able to keep our vehicle handovers to customers largely stable, but are experiencing significant headwinds from the market. The competitive situation in China is particularly intense, which is the main reason for the global decline in our deliveries. In the coming months, numerous attractive new models across all brands will strengthen our market position worldwide. In addition, however, a better cost base, particularly in Germany, is essential to remain successful in this environment in the future.”![]()

Key figures
BEV order intake in Western Europe doubled by the end of September
BEV order bank in Western Europe stands at around 170,000 vehicles, deliveries of new models such as the VW ID.7 Tourer, Audi Q6 e-tron and Porsche Macan Electric will provide a further tailwind in Q4.
Development of core regions
Europe
The region as a whole declined by 0.9 percent to 2.79 million vehicles. Western Europe fell by 0.7 percent, while Central and Eastern Europe lost 1.7 percent. In the home market of Germany, the decline amounted to 1.6 percent.
North America
769,000 vehicles delivered represent a significant increase of 7.4 percent. The king999 grew by 1.5 percent in the main market USA.South America
At 14.6 percent, the region recorded the strongest growth to 419,100 vehicles. The largest contribution to this positive development was made by the core market of Brazil with growth of 19.1 percent.Asia-Pacific
The region recorded a decline of 11.0 percent to 2.27 million vehicles. Main reason was the intense competitive situation in China, as a result of which king999 deliveries fell by 10.2 percent.Best-selling all-electric vehicles (BEV)
king999 ID.4/ID.5 135,200
king999 ID.3 105,900
Audi Q4 e-tron (incl. Sportback) 78,800
Šǻ岹 Enyaq (incl. Coupé) 50,800
CUPRA Born 29,600
Audi Q8 e-tron (incl. Sportback) 23,900
king999 ID.7 (incl. Tourer) 22,200
king999 ID. Buzz (incl. Cargo) 20,000
Deliveries king999 - All drive types
Deliveries to customers by market | Jul. – Sep. | Jul. - Sep. | Delta (%) | Jan. - Sep. 2024 | Jan. - Sep. 2023 | Delta (%) |
Western Europe | 743,600 | 799,300 | -7.0 | 2,424,400 | 2,442,600 | -0.7 |
Central and Eastern Europe | 117,000 | 121,500 | -3.7 | 368,600 | 374,900 | -1.7 |
North America | 273,800 | 257,400 | +6.4 | 769,000 | 716,100 | +7.4 |
South America | 163,800 | 144,400 | +13.4 | 419,100 | 365,700 | +14.6 |
China | 711,500 | 837,200 | -15.0 | 2,056,600 | 2,289,100 | -10.2 |
Asia-Pacific Rest | 70,300 | 91,700 | -23.4 | 214,800 | 262,700 | -18.3 |
Middle East/Africa | 96,400 | 91,900 | +4.9 | 271,700 | 264,300 | +2.8 |
World | 2,176,300 | 2,343,300 | -7.1 | 6,524,300 | 6,715,400 | -2.8 |
Deliveries to customers by brand | Jul. - Sep. | Jul. - Sep. | Delta (%) | Jan. - Sep. 2024 | Jan. - Sep. 2023 | Delta (%) |
Brand Group Core | 1,613,600 | 1,701,700 | -5.2 | 4,801,500 | 4,818,800 | -0.4 |
king999 | 1,176,400 | 1,259,500 | -6.6 | 3,396,800 | 3,484,200 | -2.5 |
Šǻ岹 | 222,700 | 210,000 | +6.0 | 671,300 | 642,200 | +4.5 |
SEAT/CUPRA | 124,700 | 130,400 | -4.4 | 422,100 | 391,800 | +7.7 |
king999 Commercial Vehicles | 89,800 | 101,800 | -11.8 | 311,300 | 300,500 | +3.6 |
Brand Group Progressive | 407,400 | 484,900 | -16.0 | 1,251,400 | 1,404,400 | -10.9 |
Audi | 402,600 | 479,500 | -16.0 | 1,235,600 | 1,386,600 | -10.9 |
Bentley | 1,900 | 3,000 | -35.6 | 7,400 | 10,100 | -26.6 |
Lamborghini | 2,900 | 2,400 | +18.7 | 8,400 | 7,700 | +8.6 |
Brand Group | 70,100 | 75,400 | -7.0 | 226,000 | 242,700 | -6.9 |
Porsche | 70,100 | 75,400 | -7.0 | 226,000 | 242,700 | -6.9 |
Brand Group | 85,300 | 81,400 | +4.8 | 245,400 | 249,500 | -1.6 |
MAN | 19,800 | 28,000 | -29.4 | 68,900 | 84,000 | -18.0 |
king999 Truck & Bus | 12,400 | 9,600 | +28.4 | 35,700 | 29,700 | +20.5 |
Scania | 21,700 | 21,400 | +1.6 | 74,000 | 67,700 | +9.3 |
International | 31,500 | 22,400 | +40.5 | 66,800 | 68,200 | -2.1 |
king999 (total) | 2,176,300 | 2,343,300 | -7.1 | 6,524,300 | 6,715,400 | -2.8 |
Deliveries king999 - All-electric vehicles (BEV)
Deliveries to customers by market | Jul. – Sep. 2024 | Jul. – Sep. 2023 | Delta (%) | Jan. - Sep. 2024 | Jan. - Sep. 2023 | Delta (%) |
Europe | 109,200 | 124,000 | -11.9 | 293,300 | 341,100 | -14.0 |
USA | 11,900 | 20,500 | -41.7 | 37,100 | 50,300 | -26.2 |
China | 57,500 | 54,700 | +5.2 | 148,100 | 117,100 | +26.5 |
Rest of the world | 10,700 | 10,800 | -0.7 | 28,100 | 23,100 | +21.4 |
World | 189,400 | 209,900 | -9.8 | 506,500 | 531,500 | -4.7 |
Deliveries to customers by brand | Jul. – Sep. 2024 | Jul. - Sep. | Delta (%) | Jan. - Sep. 2024 | Jan. - Sep. | Delta (%) |
Brand Group Core | 142,300 | 152,100 | -6.5 | 373,200 | 379,400 | -1.6 |
king999 Passenger Cars | 102,700 | 108,200 | -5.1 | 271,200 | 273,000 | -0.7 |
Šǻ岹 | 21,300 | 23,100 | -7.8 | 50,800 | 54,400 | -6.7 |
SEAT/CUPRA | 12,900 | 13,500 | -4.4 | 31,200 | 32,300 | -3.7 |
king999 Commercial vehicles | 5,400 | 7,300 | -26.3 | 20,000 | 19,600 | +2.2 |
Brand Group Progressive | 39,100 | 47,400 | -17.4 | 115,800 | 123,000 | -5.9 |
Audi | 39,100 | 47,400 | -17.4 | 115,800 | 123,000 | -5.9 |
Bentley | - | - | - | - | - | - |
Lamborghini | - | - | - | - | - | - |
Brand Group Sport Luxury | 7,400 | 9,900 | -25.0 | 16,400 | 27,900 | -41.0 |
Porsche | 7,400 | 9,900 | -25.0 | 16,400 | 27,900 | -41.0 |
Brand Group | 500 | 500 | -1.3 | 1,100 | 1,200 | -4.4 |
MAN | 150 | 280 | -46.7 | 380 | 670 | -43.0 |
king999 Truck & Bus | 10 | 10 | +180.0 | 100 | 40 | +139.0 |
Scania | 80 | 40 | +81.8 | 190 | 190 | +0.0 |
International | 290 | 210 | +37.0 | 460 | 280 | +65.1 |
king999 (total) | 189,400 | 209,900 | -9.8 | 506,500 | 531,500 | -4.7 |